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behavior

Understanding How Cues Drive Behavior

It’s a recognizable experience – you’re on your way to grab a healthy salad when you pass that familiar burger joint sign that elicits memories of greasy cheeseburgers, and suddenly you’re in line at the counter, adding fries to that... Continue Reading →

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Seeing yourself as Einstein may change the way you think

The perception of having Albert Einstein's body may help unlock previously inaccessible mental resources, finds a new study. Following a virtual reality "Einstein" experience, participants were less likely to unconsciously stereotype older people while those with low self-esteem scored better... Continue Reading →

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